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7 Reasons Freelance Translators Should Start Blogging

Why blog?

Blogging is a fast and affordable way to get your message out there.If you are a freelance translator who is trying to market your services online, you need to start blogging. It’s informal, conversational.

And the best thing of starting a blog? It costs very little or even free.

Here are just a few benefits of creating a blog:

1-Establish your expert status

What does blog stand for? We define blog as a web log. By sharing your passion and knowledge of translation and languages, it gives your readers the impression that you are the go-to translator in your subject area, you are the expert. That in turn helps build trust among your audience.

2-Reach out to your target market and build more contacts

Blogs are casual and closely related to what’s happening in real time, which encourages two-way communication between you and your audience.

Effective communication is an excellent way to build relationship – and isn’t the business of interpreting and translation about communication?

3-You can provide customer support through your blog

Why blog? It’s a fast and low cost tool to keep your communication channel open with your target market. With a free blog space, not only can you post FAQs, but you can also answer questions from your clients fast and share information and ideas.

4-Build loyalty

By having a website -- a blog in this case -- you are demonstrating to your audience that you are here to stay. When you keep feeding your blog with valuable information, readers view you as a good source of information and you’ll get referrals and leads.

5-Showcase your writing

One of the most critical skills a translator should have is clean, concise writing ability. If you are able to put your thoughts in writing, potential clients can see your language skills in action.

How to build a blog that attracts readers? By providing original content on a blog. That way, you are showcasing your writing skills to your audience. The quality of your articles speaks for themselves.

6-Connect with other language professionals and industrial leaders

Why blog? It’s a great practice to learn from experienced language professionals who have been there and done that.

But most these people don’t always have the time to chat with you on the phone or in person. And it’s not likely they’ll answer your email if they don’t know who you are.

But if you are a blogger, things can be quite different. They may not pick up your call, but they almost always answer your email.

So through blogging you connect with your fellow translators and industry leaders in an easy, time-manageable manner and more importantly learn from others.

7-Build a personal touch to your service

People like to do business with people they like and trust. Having a blog enables you to humanize your business. Why blog? The conversational style of a blog can make your readers feel closer to you and therefore connect you with your audience.

So what are you waiting for? Start blogging now.

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