What is Networking - 8 business networking rules

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What is Networking - 8 Networking Rules for Translators

What is networking? My definition of networking is not about smooching up to everyone you meet and zooming in on who can promote you and your services.

In fact, you’ll be disappointed at the results if your strategy is just to spend a big chunk of time attending events and gatherings without a realistic goal in mind.

But whether it's job search networking or business networking, the advantages of networking are simply undeniable.

Networking is about making connections with people. It’s about building trust and relationships. As you know, relationships can’t be built over night. Don’t expect to become a master networker from the get-go. It takes time, patience and effort.

When you often have deadlines to meet as a translator, it is essential to spend your time wisely. By following these tips, you'll learn how to network effectively.

1-Place yourself in the right place at the right time

What is networking for translators? You have to know exactly who you are targeting. It’s great to network anytime and anywhere, but if you are trying to target everyone, you are basically shooting in the dark.

That is why you have to develop a niche or specialty. It helps establish your credibility and narrows your prospective starting point to specific groups or potential clients.

In this way your networking effort is focused and will likely produce more positive results.

2-Start with people who already know you and support you

Never underestimate the power of your family, friends, coworkers and acquaintances.

Tell them what you are looking for and how they can help you. Don’t keep it a secret!

3-Be yourself

You don’t have to act like a social butterfly if you are not. What is networking? It is about being genuine and authentic, not artificial and pushy.

Networking is a process. Take your time and see how you can help others and how others may help you.

What Shakespeare said – To thine own self be true – is great advice.

4-Have a realistic goal

You may wonder what is networking going to do for you. Well it’s not likely to lead to a lot of work right away, or rocket you to immediate fame and fortune. But you’ll get important information, build more contacts and find beneficial resources for your freelance business.

5-Be interesting

Practice before you begin networking. Acknowledge someone you don’t know with a friendly smile and a hello. Offer a kind observation (honest compliments work wonders!) and ask an open-ended question.

Make your conversation brief and interesting. This will arouse people’s curiosity and therefore you’ll become an attractor rather than a pursuer.

6-Ask for advice

What is networking strategy #1? Ask for advice!

Instead of saying, “If you or someone you know needs a translation service, refer them to me”, consider saying this - “I’m a freelance translator specialized in marketing, what do you think I should do to find more prospects?”

With a softer approach people are more willing to help you.

7-Position yourself to be a helpful resource

Offer tips and ideas to people who have language translation problems. Refer them to related resources for information if you don’t have the answer. This way you make yourself visible to them consistently.

8-Follow up with contacts and referrals

Select a few contacts that you feel some connection with. Ask to meet for coffee. Don’t be discouraged if you don’t hear back from some. Never take it personal.

When you get to know that person better, try reaching out regularly and consistently.

So what is networking? It’s communication! It’s about effectively making your needs and interests known and learning about others’ needs and interests.

What is your networking strategy?

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