Basic Financial Concepts To Make Your Business Profitable
Understanding basic financial concepts is one of the most important things you should do to create success in your business. Unfortunately many freelancers are way too shy to talk about money. They somehow feel that being smart with money will make them less professional. But that can’t be any further than the truth. A healthy relationship with money makes you highly competitive in your business. It also helps nurture your passion. As a result you will have more happy clients. So here are a few basic financial concepts: 1- Be honest with your finances Honesty is truly the best policy when it comes to dealing with your finances. Take a harsh look at your current situation and find out what’s working for you and what’s not. Honesty means admitting your mistakes, understanding why you made the mistakes and looking for long term solutions to solve the money problems. Honesty means that you should take action right now, not next week, not next month or after the holiday. Honesty means setting your financial boundaries and knowing your limits. Honesty also means thoroughly research your target market before you ever prepare your service or product for sale. Another part of financial honesty is to know your potential and ready to make smart investment for you and your business. Honesty is one of the most important basic financial concepts and it is the essence of financial wisdom. 2- create a prioritized budget Most translators don’t have unlimited funds to run ads or buy every piece of latest software and high tech equipment on the market. But that doesn’t mean you shouldn’t spend any money at all. One of the most important financial concepts is spending money wisely. You do need to put money on crucial items such as marketing, professional development, product/service creation and maintaining a great client relationship. You need to create a budget for all the items that are crucial to your business success. Your priority should always be given to the items that would save you time, create more profit or attract more high paying clients. 3- Keep track of your expenditures and earnings Running a business isn’t easy. Often you have a hundred things at hand all crying for your attention at the same time. You may have the best memory in the world, but when it comes to money, you need to have a system to keep track of everything that’s going out and coming in. That often means recording all the numbers on a regular basis for easy tracking. If you don’t know where you money is going and where it’s coming, your business probably won’t get anywhere, either. 4- Shop around for better deals (bank accounts and credit cards) Beware of bank fees. A business checking account can cost you quite a bit monthly if you don’t shop around. Credit cards can also have hidden fees for your points and cash backs. Know all the facts before you apply for any credit card. Weigh the pros and cons. Remember, you don’t need to have every credit card that’s offered to you. Just keep a few essential ones to get the most benefits. Make sure you separate your personal expenses from your business spending. Clarity on all numbers and facts is one of the most important basic financial concepts. 5- Be debt smart This is one of the most overlooked basic financial concepts. You should always try to avoid any consumer debt. Understanding the difference between a wise investment and an unnecessary purchase is the key for your business to stay profitable. One of the biggest mistakes some translators make is that they spend faster than they earn. For example, spending thousands of dollars on a latest version of translation software when you don’t have consistent large work load is NOT a wise investment. You may not agree with me, but the truth is that using translation software often gives your clients an excuse to lower your rate. Did you know that human translation is almost always demanded by high paying clients? But developing a new information product for different clientele actually increases your income dramatically. That money and time is well spent. Before you get going, learn some basic financial concepts. Do your research and get all your facts straight – your business success depends on that.
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